Case Study: Unbirthday Bakery achieves rapid organic traffic growth with Arrow Digital

Unbirthday Bakery boosts organic traffic in 3 months with Arrow Digital

The customer was Unbirthday Bakery, a bespoke cake shop in Sydney that had grown from a blog into a successful ecommerce business. Their challenge was a heavy reliance on social media for sales and a lack of visibility in organic search, which limited their growth potential. They hired vendor Arrow Digital to implement an organic search marketing campaign to address this.

Arrow Digital launched a targeted SEO campaign, collaborating with the bakery to select strategic keywords without compromising the site's aesthetics. The results were rapid, with all 15 targeted keywords ranking on Google's first page within three months. Organic traffic surged to 13,363 visits, overtaking social media, and the average session duration was nearly four minutes. Arrow Digital's work also helped Unbirthday Bakery reach new audiences, with nearly 60% of users being new visitors.

Unbirthday Bakery’s