Case Study: Melbourne Institute of Technology boosts conversions with Arrow Digital

Melbourne Institute of Technology boosts conversions 76% in 3 months with Arrow Digital

The Melbourne Institute of Technology (MIT), a university offering business and IT degrees, faced the challenge of a lagging digital presence and a reliance on offline marketing that was causing them to lose audience share to competitors. They engaged vendor Arrow Digital to urgently improve their online reach to prospective students.

Arrow Digital implemented a comprehensive organic search marketing campaign and created a Facebook presence to increase brand exposure. This was later expanded to include conversion rate optimization and pay-per-click strategies. The results were impressive, with Arrow Digital delivering a 75.8% increase in domestic student conversions, a 25.62% increase in average session duration, and a 22.84% decrease in bounce rate within three months, enabling MIT to exceed its growth targets.

Melbourne Institute of Technology