Case Study: Kidspot boosts organic traffic and revenue with Arrow Digital

Kidspot grows organic visits by 2 million with Arrow Digital

Kidspot, a comprehensive Australian parenting site, came to Arrow Digital with a critical challenge. Their business depended on strong organic search rankings, but despite trying numerous SEO consultants, they were not achieving the promised results. They needed a reliable partner with deep expertise to improve their visibility.

Arrow Digital implemented a strategic site-wide SEO campaign, initially targeting 50 key terms. The vendor worked collaboratively with Kidspot's team, reinvesting early gains to broaden their keyword reach. As a result, Arrow Digital achieved page one rankings for over 2,000 key phrases. This drove a massive increase in organic traffic, adding nearly two million visits in 2010 and contributing to the site's growth, which was sold for $45 million in 2011.

Kidspot