Case Study: JDN Monocrane boosts enquiries by 46% with Arrow Digital

JDN Monocrane boosts enquiries by 46% with Arrow Digital

JDN Monocrane, an Australian manufacturer of cranes and hoists, sought to improve its search engine rankings to avoid losing ground to competitors. The company hired vendor Arrow Digital to help them achieve first-page dominance for their desired keywords.

Arrow Digital implemented a full website overhaul and a comprehensive search engine optimisation campaign. This was combined with a paid advertising strategy and an innovative social media approach. As a result, JDN Monocrane's first-page keyword rankings jumped from under 14% to over 66%. The new website also halved the bounce rate and led to a 46% increase in enquiries within one year.

JDN Monocrane