Case Study: Crohn’s & Colitis UK strengthens donor engagement with Arrive

Crohn's & Colitis UK creates clearer donor journeys with Arrive in a remote-working team overhaul

Crohn's & Colitis UK, a national charity, faced a challenge with its corporate fundraising team following a shift to remote work. The team lacked clarity in its offering and a clear strategy to engage new partners, leading to internal and external friction caused by misaligned systems and inconsistent communications. They partnered with the vendor Arrive (now part of HeyHiHello) to redesign their donor experience.

Arrive conducted detailed audits and audience research, which revealed that fragmented processes were causing a disjointed experience for partners. The solution centered on a powerful insight that partners described their work as "life-changing." Arrive developed a simplified core proposition, a story-led approach, and created a new sub-brand with a fluid visual identity to elevate communications. This redesigned experience aimed to build deeper relationships, strengthen trust, and lay the foundation for more impactful long-term partnerships.

Crohn's & Colitis UK