Case Study: Humane Society of Santa Clara Valley achieves doubled contributions and streamlined donor communications with Arreva's Exceed!

Humane Society of Santa Clara Valley - Customer Case Study

The Humane Society of Santa Clara Valley, the largest animal shelter on the West Coast caring for about 40,000 animals a year, struggled to manage fundraising across a 65,000‑donor database and dozens of annual campaigns. Faced with inefficient, disparate fundraising systems and the need to target roughly 10,000–12,000 donors per direct mail campaign, the organization turned to Exceed! by Arreva to consolidate donor data and improve outreach.

Using Exceed! from Arreva, plus a direct mail consultant, the Humane Society was able to segment donors by gift history, amount, geography and campaign preferences, automate acknowledgements (3,000–5,000 per month) and streamline marketing workflows. The Arreva solution helped the organization double total contributions from $1.5 million in 1999 to $2.8 million in 2001 while reducing administrative time and improving the effectiveness of fundraising communications.

Humane Society of Santa Clara Valley

Alisa Ervin

Development Coordinator