Case Study: Magnolia FCU achieves higher member engagement and credit score gains with Array

Driving Results that Matter with Real Engagement and Meaningful Enrollment Rates

Magnolia Federal Credit Union (FCU) sought a partner to help promote member engagement and increase credit awareness amongst its members. To perpetuate its mission of supporting financial success, the credit union needed a digitally-savvy provider with a strong product roadmap. Array provided its My Credit Manager and Offers Engine products to meet this challenge.

Array's solution delivered significant results, including healthy enrollment rates and robust member engagement. Within six months of launch, nearly 30% of Magnolia’s digitally-engaged members enrolled. Furthermore, 68% of enrolled members who began with a credit score below 600 saw an increase in their scores. Array’s platform also enabled more efficient marketing, driving an average click-through rate of over 10% on personalized ads.

Magnolia FCU

Michael Waylett

Chief Executive Officer