Case Study: Richardson Richardson Boudreaux achieves 100-case quarter and higher conversions with Array Digital

Richardson Richardson Boudreaux boosts signed cases 13.8% with Array Digital

Richardson Richardson Boudreaux, a personal injury law firm, was facing significant marketing challenges. Their website had poor organic search performance with a low conversion rate, making them overly reliant on costly paid advertising. This unsustainable model prevented them from building long-term visibility and capturing high-intent search traffic, which limited their case flow and growth potential. They partnered with Array Digital to address these issues.

Array Digital implemented a comprehensive solution involving a full website rebuild focused on brand messaging, SEO-driven content reorganization, and strategic conversion optimization. The results were transformative: organic traffic increased by 47%, the conversion rate nearly tripled to 4.52%, and AI search traffic surged by 330%. Most significantly, Array Digital's work helped the firm achieve a 13.8% increase in signed cases and its first-ever 100-case quarter, establishing a structured system for predictable growth.

Richardson Richardson Boudreaux