Case Study: Wooster Brush Company achieves a modernized brand and packaging boost with Array Creative

Wooster Brush Company boosts package performance 4 to 1 with Array Creative

Wooster Brush Company, a manufacturer of paint applicators and accessories, faced the challenge of its brand and retail packaging becoming outdated and no longer competitive. The company engaged Array Creative for brand repositioning and a comprehensive redesign to modernize its presence in the marketplace.

Array Creative conducted end-user research, which led to a new brand slogan and a complete package redesign focused on clearly communicating product benefits. The solution included a new logo, merchandising, website, and social media strategy. The vendor's new package design significantly outperformed the old one, achieving a 4 to 1 performance improvement.

Wooster Brush Company