Case Study: Winston Products LLC achieves clutter-free, high-selling cleaning tool merchandising with Array Creative

Winston Products LLC boosts linear foot sales by 50% with Array Creative

The customer, Winston Products LLC, faced the challenge of launching an innovative, space-saving cleaning tool system. Consumers were unfamiliar with the customizable purchase process, requiring both engagement and reeducation. Array Creative was enlisted to develop a comprehensive brand and marketing strategy for the new product.

Array Creative's solution was to name the product SWOPT, a mashup of sweeping, mopping, and swapping, which captured its core technology. They created a retail packaging and merchandising system that clearly communicated a simple 3-step purchasing process. This new system reduced required planogram space and increased linear foot sales by more than 50% for Winston Products LLC.

Winston Products LLC