Case Study: Winston Products achieves retail category leadership with Array Creative

Winston Products grows to $50 million in sales and 40% market share with Array Creative

Array Creative worked with Winston Products LLC, which had developed a superior ratcheting strap product called SmartStraps but faced the challenge of outdated retail packaging and merchandising that failed to educate customers in a stagnant market. Their goal was to disrupt the category and compete against the established industry leader.

The solution from Array Creative was a strategic packaging and merchandising system that used a color code for load capacity and icons to quickly communicate intended use, enabling an educated purchase. This approach was a grand slam with both buyers and end-users. As a result, SmartStraps became the category leader with placement in major retailers, growing from 11 employees to over $50 million in sales and capturing over 40% market share in just over a decade.

Winston Products LLC