Case Study: Walnut Creek Foods refreshes its brand to reach a broader audience with Array Creative

Walnut Creek Foods refreshes beloved Amish Country brand with Array Creative’s 1970s-heritage repositioning

Walnut Creek Foods, a beloved Amish Country brand known for its deli meats, cheeses, and baked goods, sought to refresh its brand to appeal to a broader audience without alienating its existing customer base. They partnered with the agency Array Creative for a comprehensive brand repositioning and packaging strategy to address this challenge.

Array Creative conducted in-depth research through surveys and roundtable meetings with key stakeholders. This collaborative process led to a new brand slogan, "Making Life Better," which effectively communicated the company's values. The solution provided by Array included a full corporate identity package, updated packaging, and a launch campaign, successfully modernizing the brand while maintaining its familiar and trusted equity.

Walnut Creek Foods