Case Study: Walnut Creek Foods Refreshes Mudd Valley Beverage Packaging with Array Creative

Walnut Creek Foods launches 20+ flavorful tea varieties with Array Creative

Walnut Creek Foods partnered with Array Creative to launch a new line of bottled teas, lemonades, and fruit punches under the Mudd Valley brand. Their challenge was to establish clear brand positioning and create package design that would break through in a crowded marketplace, reflecting the brand's heritage while capturing a modern and cheerful personality.

Array Creative developed a comprehensive solution, positioning the brand around the concept of gathering with the slogan "Celebrate Life’s Moments." They executed this through a refreshed logo, a vibrant color system, and over twenty custom hand-drawn illustrations for the packaging. The result was a distinctive and scalable brand identity that resonates with consumers, ensuring consistency for future use.

Walnut Creek Foods