Case Study: SurfaceMaxx achieves stronger shelf appeal with Array Creative

SurfaceMaxx refreshes Lowe’s packaging to stand out against national brands with Array Creative

SurfaceMaxx, a brand of pressure washer accessories sold at Lowe's, faced the challenge of its retail packaging failing to convey a premium message to compete with larger national brands. To elevate their brand and trade dress, they enlisted the help of vendor Array Creative for a brand strategy and package design refresh.

Array Creative strengthened the SurfaceMaxx branding by creating a more dynamic logo with bold borders and an aggressive font. They carried this new brand statement to the packaging, focusing on product features and ease-of-use benefits. The solution was successful, with the buyer praising the new logo and packaging, and the refreshed product set is now holding its own on the shelf at Lowe's against major competitors.

SurfaceMaxx