Case Study: Libbey, Inc. refreshes packaging and elevates retail appeal with Array Creative

Libbey, Inc. wins 2017 GDUSA Award for packaging refresh with Array Creative

Libbey, Inc., a leading glassware manufacturer, needed to refresh its dated packaging to elevate its brand and engage a new generation of consumers. The company engaged vendor Array Creative to utilize its services in competitive analysis, package design, and photo shoot coordination for this repackaging challenge.

Array Creative implemented a solution that included a modern photoshoot with inspirational food and a fresh color palette to revitalize the packaging. The new design was highly successful, breathing new life into the Libbey brand, making it highly sought after, and earning Array a 2017 GDUSA Award for their work.

Libbey, Inc