Case Study: Island Delights, Inc. achieves a nostalgic new consumer brand with Array Creative

Island Delights, Inc. launches nostalgic candy packaging strategy with Array Creative for 2 product lines

Island Delights, Inc., a family-owned candy and snack manufacturer, needed to build its own retail brand after generations of producing private-label confections for other companies. They partnered with the agency Array Creative to develop a new consumer-facing brand and packaging strategy to compete in the crowded marketplace.

Array Creative conducted a competitive analysis and developed a new brand strategy that leveraged nostalgia with an updated color palette. They redesigned the logo and created cohesive packaging for product lines like Haystacks, giving them a classic, weathered feel with distinct colors and illustrations for each flavor. This work enhanced Island Delights' overall brand identity across its product offerings.

Island Delights, Inc