Case Study: Foundation Wellness refreshes PowerStep Pinnacle packaging and branding with Array Creative

Foundation Wellness refreshes PowerStep Pinnacle after 25 years with Array Creative

Foundation Wellness, a leading manufacturer of orthopedic insoles, faced the challenge of refreshing its aging flagship PowerStep Pinnacle brand and packaging, which had lost its competitive edge. The company partnered with Array Creative to modernize the brand identity, packaging design, and the product itself to better connect with consumers and stand out in the market.

Array implemented a comprehensive solution that included a new messaging hierarchy and an intuitive icon system to help shoppers quickly identify different arch support levels. They modernized the packaging with a high-end color scheme and gave the PowerStep logo a bold, refreshed look. By addressing key consumer pain points and competitive weaknesses, Array successfully rehabilitated the 25-year-old brand for Foundation Wellness.

Foundation Wellness