Case Study: Braze More Than 3x RFx Velocity with Arphie

How Braze More Than 3x-ed RFx Velocity and Scaled Multilingual Responses with Arphie

Braze, a leading customer engagement platform, faced significant challenges with its legacy RFx software. The system failed to leverage their comprehensive public documentation, relied on inefficient keyword-based searches that required extreme precision, and burdened the team with constant manual content library maintenance to keep information up-to-date. These limitations hindered their response efficiency as the company scaled.

By implementing Arphie, Braze gained an AI-native solution with true semantic understanding that connected live to their trusted documentation. This partnership delivered superior quality responses and dramatically improved efficiency. The measurable outcome was a more than 3x increase in RFx velocity, from roughly 20 to 70 projects per month, and new capabilities to efficiently support multilingual responses for their global business.

Braze

Andy Trevino

Vice President Solutions Consulting