Case Study: Contentful saves 60%+ of RFP time with Arphie

How Contentful Regained 60%+ of Time Spent on RFPs With Trusted, AI-Accurate Responses

Contentful, a headless CMS and content platform, faced significant challenges with its legacy RFP response process. Their teams were spending 30 to 40 hours on a single RFP and lacked trust in their existing knowledge library, which required constant manual upkeep. High seat-based licensing costs for their old tool, Loopio, also restricted collaboration with necessary subject matter experts.

To solve this, Contentful implemented the Arphie AI-native RFP automation platform. Arphie integrated with Contentful's live sources of truth, generating accurate, source-cited first drafts to kickstart the response process. This solution drastically reduced the manual effort required. As a result, Contentful regained over 60% of the time previously spent on RFPs, cutting a typical 40-hour project down to approximately 16 hours, while also improving answer quality and enabling broader collaboration.

Contentful

Jake Hofwegen

Vice President Global Revenue Operations and Enablement