Case Study: WBM Technologies achieves 98% close rates on MEDDPICC-scored deals with ARPEDIO

WBM Technologies closes 98% of MEDDPICC-scored deals with ARPEDIO

WBM Technologies, a managed technology services company, faced a challenge scaling its proven relationship-led sales methodology. As the business grew, the methodology was trapped in binders and slide decks, disconnected from the Salesforce workflow, leaving strategic account managers without guided steps or real-time deal insight. To operationalize their process, they turned to ARPEDIO and its MEDDPICC Assessment product.

The solution involved embedding ARPEDIO directly inside Salesforce, configuring it to match WBM's own sales definitions and scoring models. This provided reps with next-step guidance in their existing workspace and gave leaders real-time visibility for coaching. As a result, opportunities scoring 4.4+ in ARPEDIO's MEDDPICC Assessment now close at a 98% rate. In one notable instance, a strategic enterprise deal was rebuilt using ARPEDIO's suggestions and closed within three weeks.

WBM