Case Study: Perstorp operationalizes account planning across continents with ARPEDIO

Perstorp expands a 25-person Salesforce account-planning pilot to APAC with ARPEDIO

Perstorp, a specialty chemicals company, was using Salesforce but could not effectively manage strategic account planning within it. Their account plans were scattered across PowerPoint and Excel, preventing teams from having a single view of goals, SWOT analyses, and complex decision-making units. To solve this, they turned to ARPEDIO's Account Planning & White Space and Relationship Mapping products.

ARPEDIO implemented its platform inside Salesforce, centralizing account plans with DMU visualization and integrating with sales training. Starting with a 25-person pilot in Europe, the solution saw high adoption and expanded into APAC. This created a multi-continent account-planning practice where sales teams could finally work strategically within their system of record.

Perstorp