Case Study: Airbus Defence & Space centralizes strategic account planning with ARPEDIO

Airbus Defence & Space centralizes strategic account planning across 157,000 employees with ARPEDIO

Airbus Defence & Space, the defence and space division of Airbus, faced a challenge in managing its large-scale strategic accounts. With stakeholder intelligence scattered and account plans inconsistent across its Air Power, Space Systems, and Connected Intelligence programmes, the company lacked centralized visibility and scalable governance. To address this, they turned to ARPEDIO to centralize strategic account planning within their existing Salesforce CRM.

By embedding ARPEDIO's Relationship Mapping & Org Chart and Account Planning & White Space products, Airbus Defence & Space created a strategic account layer inside Salesforce. The solution consolidated account plans and stakeholder maps into the system of record. ARPEDIO enabled a significant increase in captured stakeholder contacts, standardized account planning, and allowed a Centre of Excellence to scale the discipline across the organization, moving away from improvised, individual methods.

Airbus Defence & Space