Case Study: Aggreko digitizes strategic account planning with ARPEDIO

Aggreko digitizes account planning in Salesforce with ARPEDIO in 5–7 minute walkthrough

Aggreko, a global industrial energy services company, faced the challenge of managing strategic account plans in outdated PowerPoint documents that were not linked to execution in Salesforce. This led to a reactive, transactional sales motion and a lack of structured planning and visibility across the organization. To address this, they turned to ARPEDIO and its Account Planning & White Space solutions.

ARPEDIO's solution allowed Aggreko to digitize its existing SAMA 7-step account planning methodology directly within Salesforce without altering the proven process. This moved account plans into the system of record, providing organization-wide visibility into account health and linking strategy to execution. As a result, strategic account managers adopted the discipline first, with sales reps following, leading to more consistent and informed account management.

Aggreko