Case Study: Solnex achieves faster asset recognition and stronger brand recall with Arounda

Solnex boosts fee transparency comprehension by 31% with Arounda

Solnex, a crypto-first financial platform, faced the challenge of entering a market where users were distrustful due to hidden fees and complex interfaces. Their goal was to integrate digital assets with everyday spending in a single portfolio, but they needed a design partner to build trust and simplify the user experience. They engaged the design vendor Arounda to create their brand identity, website, mobile app, and out-of-home advertising system.

Arounda's solution centered on complete financial visibility, designing a system where all assets are shown on the home screen and fees are displayed before transaction approval. This created a simple, logical flow that minimized the learning curve for new users. The results were significant: the unified dashboard led to 2x faster asset recognition, a 31% improvement in fee transparency comprehension, an 18% increase in first-transaction completion, and a 42% boost in brand recall, demonstrating the effectiveness of Arounda's design approach.

Solnex