Case Study: Smoothline achieves a premium, consistent web experience with Arounda’s healthcare website redesign

Smoothline refreshes its clinic website in 5 months with Arounda

Smoothline, a Swiss medical aesthetics clinic, needed to redesign its existing brand identity to feel modern while remaining familiar to its loyal client base. Their challenge was to balance elegance with usability by creating a highly functional and responsive interface. Arounda was engaged to provide UI/UX design and web design services to achieve this.

Arounda developed a new website design reflecting Smoothline's philosophy using soft colors, minimal typography, and organic shapes for elegance. The solution included a flexible modular template system, authentic client imagery, and a focus on mobile-responsive design for a premium user experience. The results included a stronger, consistent brand presence across all digital touchpoints, a high-end and intuitive user experience, and a scalable design system that sped up content creation for the marketing team.

Smoothline