Case Study: Ping builds a clear, credible insurtech brand with Arounda

Ping boosts brand recognition 42% with Arounda

Ping, an insurtech company, needed to transform its complex data platform into a clear and visually appealing brand that would fit seamlessly into standard insurance workflows. They engaged the vendor, Arounda, for branding and graphic design services to build a visual identity that would reflect their expertise and reliability.

Arounda developed a comprehensive visual system, including a structured logo, a strong color palette, and detailed brand guidelines. This solution extended across digital and print materials, such as Instagram templates and business cards. The results were significant, with Ping achieving a 42% increase in brand recognition, a 31% rise in social media engagement, and a 29% improvement in lead conversion, solidifying its B2B credibility.

Ping