Case Study: Piko builds a modern personalized health platform with Arounda

Piko lowers perceived interface complexity by 38% with Arounda

Piko, a personalized digital health platform based in Portugal, partnered with the design vendor Arounda. Their challenge was to design a brand identity and platform that felt medically credible but also modern and energetic, avoiding the clinical and dashboard-heavy feel of traditional healthcare interfaces. They needed to present complex health data in a simple, understandable way without overwhelming users.

Arounda implemented a solution that included a new performance-focused visual identity, lifestyle photography, and a simplified interface using high-level health indicators instead of raw data. This approach resulted in a 38% reduction in perceived complexity, a 29% higher trust perception, and a 34% clearer differentiation from competitors. The design also achieved 40% stronger visual consistency across all touchpoints.

Piko