Case Study: Piifund improves accessible digital banking for underserved users with Arounda

Piifund cuts onboarding time by 31% with Arounda

Arounda was hired by Piifund, a fintech platform providing digital banking, microloans, and insurance to underserved African markets. The challenge was to design a WCAG-compliant, mobile-responsive web app that functioned on low-speed connections and was intuitive for first-time digital finance users with varying literacy levels, all while meeting stringent compliance standards.

The solution implemented by Arounda was a simplified, accessible web app interface featuring a clear visual hierarchy and step-by-step guidance for complex financial flows. Key design elements included a detailed microloan application algorithm and a streamlined KYC process. The results were significant, including a 42% reduction in user errors, a 31% faster onboarding flow, an 87% task completion rate, and an 84% mobile usability score.

Piifund