Case Study: MoveOn boosts fitness app installs and engagement with Arounda branding

MoveOn boosts store conversion by 12% with Arounda

Arounda was hired by MoveOn, a fitness and wellness app focused on daily movement, to address a key challenge in user retention. The client needed a brand system and app experience that could emotionally engage users, making them feel motivated to return and build lasting workout routines beyond the initial download.

The solution implemented by Arounda involved creating a warmer, more visual brand identity that included a distinctive forward-leaning logo, comprehensive brand guidelines, and tailored layouts for social media and offline promo materials. This work resulted in a measurable impact, including a 12% increase in app store conversion, a 20% rise in social engagement, and 18% growth in QR scans from printed materials.

MoveOn