Case Study: Luma boosts retention and daily adherence with Arounda

Luma boosts onboarding completion to 78% with Arounda

Luma, a wellness and dietary supplement app, faced challenges with user retention and decision fatigue. They engaged the design agency Arounda to overhaul their mobile app's UI/UX, aiming to make it easier for users to stick to their daily health routines and build trust through evidence-based recommendations.

Arounda implemented a solution that replaced a standard dashboard with a radial visual for quick state assessment and used AI to convert plain-word emotions into clinical recommendations. This design reduced cognitive load and provided clear next steps. The results were significant, with Arounda's work leading to a 78% onboarding completion rate, a 2x improvement in user retention, and 64% plan adherence.

Luma