Case Study: Loca Travel achieves stronger brand recall and faster marketing production with Arounda

Loca Travel boosts brand recall by 60% with Arounda

Loca Travel, a digital travel platform based in the EU, faced the challenge of entering a crowded market dominated by visual clichés. They needed a brand identity from vendor Arounda that would feel exciting and dynamic while ensuring strong usability and clarity to stand out from competitors.

Arounda developed a distinctive brand identity centered on a unique llama mascot and an unconventional color palette of lime and deep purple. This solution included a full suite of marketing templates for social media and print. The results were significant, including a 60% improvement in brand recall, a 29% increase in session depth, and marketing asset production that became three times faster.

Loca Travel