Case Study: Healium builds trust and reduces friction with Arounda's nature-inspired pharmacy branding and website design

Healium boosts trust by 26% with Arounda

Healium, a digital pharmacy based in the EU, needed a website that built medical credibility while avoiding an intimidating clinical feel. Their challenge was to express the platform's functional complexity with a warm, approachable brand. They hired the design agency Arounda to develop a new UI/UX and branding.

Arounda created a nature-inspired visual identity using botanical textures and organic shapes to give the brand a wellness-oriented character. The solution featured an intuitive website with a clear structure that simplified complex information flows. The results were significant, including a 42% faster service understanding, 30% fewer navigation errors, a 26% higher perceived trust, and 39% fewer mobile interaction errors.

Healium