Case Study: GuestWise boosts conversions and engagement with Arounda’s AI hospitality website redesign

GuestWise boosts conversion rate by 27% with Arounda

GuestWise, an AI SaaS platform for the hospitality industry, faced the challenge of a text-heavy website that failed to clearly communicate the value of its marketing automation platform. They partnered with the design vendor Arounda to create a more intuitive, accessible, and engaging website that could effectively present its complex features.

Arounda redesigned the website with a focus on modern visuals, simplified user flows, and a clear structure. The solution included interactive data visualizations and fully responsive layouts. This led to significant improvements, including a 27% higher conversion rate, a 52% increase in feature engagement, and a 33% drop in bounce rate.

GuestWise