Case Study: GT Protocol doubles user base with Arounda's AI-powered DeFi platform design

GT Protocol doubles user base in 3 months with Arounda

GT Protocol, an AI-powered crypto investment platform, needed to simplify the complex world of cryptocurrency investing to attract new users and maintain consistency across its platforms. Their challenge was to turn sophisticated CeFi, DeFi, and NFT tools into an easy and engaging experience with a smooth onboarding process. They engaged the design agency Arounda for a full-cycle product design and branding service.

Arounda designed a clean, intuitive interface featuring a conversational AI assistant to make the platform accessible. Their solution included modular layouts, smart onboarding, and a responsive dark UI. The results were significant, with Arounda's work leading to a doubling of the client's user base within three months, an 88% user satisfaction rate, a 52% growth in community, and a 3.5x increase in overall engagement.

GT Protocol