Case Study: Galaxy boosts DeFi engagement with Arounda's UX/UI design and branding

Galaxy boosts mobile conversion by 52% with Arounda

The customer, GALAXY, a Web3 trading platform based in Malta, needed a full brand identity and a website to clearly explain its complex DeFi offerings to both retail and crypto-native users. The challenge for vendor Arounda was to make the technical product appear simple and trustworthy while ensuring a smooth WebFlow build from scratch.

Arounda conducted competitor and user research, then created a minimalist branding and design style featuring animated illustrations. This solution led to significant measurable impacts: a 38% increase in onboarding completion, a 33% increase in session time, a 45% rise in feature engagement, and a 52% boost in mobile conversion rates.

GALAXY