Case Study: Cray boosts conversion and mobile engagement with Arounda's trust-focused UI/UX design

Cray boosts conversion 39% with Arounda

Cray, a psychology-driven dating platform, needed a strong landing page that could instantly establish trust and communicate its value with emotional sensitivity and minimal cognitive load for its users. The vendor, Arounda, was tasked with creating a UI/UX design that would guide visitors into the app experience while differentiating the brand.

Arounda designed a conversion-focused landing page as a direct extension of the Cray product, utilizing a mobile-first approach with an emotionally supportive visual system. This solution resulted in a 39% higher conversion rate, a 52% increase in mobile session duration, and a 36% reduction in cognitive friction for the customer.

Cray