Case Study: BlockDB strengthens enterprise DeFi positioning with Arounda’s website redesign

BlockDB boosts qualified B2B inquiries by 48% with Arounda

BlockDB, a provider of enterprise-grade DeFi data infrastructure, needed to redesign its B2B website to better communicate its institutional focus and technical reliability to an audience of quant funds and financial teams. They engaged the design and development agency Arounda to create a fast-loading, accessible site that avoided crypto-style cliches and clearly highlighted their verified data lineage.

Arounda delivered a minimalist, high-contrast website with a structured one-page flow that explained complex data offerings with clarity. The redesign repositioned BlockDB as a serious enterprise provider and significantly improved key metrics, including a 58% increase in scroll depth, a 48% rise in qualified B2B inquiries, a 33% reduction in bounce rate, and a 54% improvement in CTA click-through rate.

BlockDB