Case Study: Aethel Finance improves investor pitch clarity with Arounda

Aethel Finance improves narrative clarity to 91% with Arounda

Aethel Finance, a fintech company building digital banking and payment infrastructure, needed a pitch deck that could independently convey its complex business case to investors without requiring a supplementary walkthrough. They engaged the design vendor Arounda to address this challenge and create a more effective presentation.

Arounda redesigned the deck to feature a single core message per slide, pairing compelling arguments with supporting product visuals to allow for instant verification. This solution reduced on-slide information by 40% and resulted in a 35% faster recognition of the core argument. The vendor also extended the new visual system to branded one-pagers and printed materials, achieving a 91% narrative clarity score where investors could follow the story without additional explanation.

Aethel Finance