Case Study: Winterproof drives e-commerce sales with Arnold Street Media's studio creative campaign

Winterproof drives e-commerce sales over 7 months with Arnold Street Media

Winterproof, a Canadian outerwear and accessories brand, needed to create fun, high-impact content to drive e-commerce sales without relying on traditional outdoor winter shoots. The brand partnered with Arnold Street Media for a solution that leveraged creative direction, studio photography, and video production.

Arnold Street Media brought winter into a controlled studio environment using playful set design, bright colors, and faux snow to create a bold visual world. This scroll-stopping campaign by Arnold Street Media successfully sparked engagement and drove a significant increase in online sales, exceeding initial KPIs with millions of impressions and thousands of engagements over seven months.

Winterproof