Case Study: Pocky achieves stronger Canadian social engagement with Arnold Street Media

Pocky boosts social engagement 1,599% with Arnold Street Media

Pocky, a beloved snack brand, approached Arnold Street Media with the challenge of expanding its digital presence and forming deeper emotional connections with Canadian consumers. The brand sought to increase engagement and reach across the country through a revitalized digital marketing strategy.

Arnold Street Media implemented a comprehensive solution involving custom creative content, collaborations with Canadian influencers, and targeted digital advertising campaigns. The agency produced a wide range of content, including photography, video, and animation, to showcase the product's fun nature. The results were significant, with Arnold Street Media delivering a massive 1,599% increase in social engagement, alongside substantial yearly increases in impressions, click-through rates, and link clicks for Pocky's Instagram.

Pocky