Case Study: Menkes boosts tenant engagement with Arnold Street Media

Menkes boosts engagement with Arnold Street Media across 6 properties

Menkes, a renowned real estate development company, faced the challenge of bringing tenants back to their six properties and attracting visitors to on-site stores following the pandemic. They needed a dynamic social media strategy to capture attention with engaging video content. They partnered with Arnold Street Media for a comprehensive solution that included social media strategy, video production, and creative direction.

Arnold Street Media revamped Menkes' social media by prioritizing dynamic video content on Instagram and creating a unique persona for each property to reflect its individual vibe. This personalized approach successfully boosted engagement among tenants and the local community. The strategy made the brand stand out while keeping its identity intact and helped bring tenants back to the office, making them feel more connected. Arnold Street Media's solution delivered measurable results including gains in followers, likes, impressions, comments, and post shares.

Menkes