Case Study: Frontera boosts brand awareness and grows its email list with Arnold Street Media

Frontera grows its email list and boosts Grammy campaign engagement with Arnold Street Media

Frontera, a global wine brand, faced the challenge of elevating brand awareness and directly engaging its North American audience through a standout campaign. They partnered with Arnold Street Media to create an impactful, localized marketing initiative centered around the Grammy Awards.

Arnold Street Media developed an innovative Grammy Awards giveaway campaign, offering fans a chance to win tickets. This solution significantly elevated Frontera's brand visibility and engaged a broad audience. The campaign successfully grew Frontera's email list, providing a valuable channel for direct marketing, and has become a flagship initiative for the brand in North America.

Frontera