Case Study: Die Slo boosts social engagement with Arnold Street Media

Die Slo drives 0% TikTok follower growth with Arnold Street Media

Die Slo, a brand redefining healthy eating with its line of bold, artisan-crafted sauces, faced the challenge of amplifying its social media presence to stand out in a competitive market. Arnold Street Agency was engaged to develop a disruptive, high-energy campaign that would leverage the brand's rebellious personality and prove its sauces could go on anything.

Arnold Street Agency implemented a creative strategy that leaned into extreme, shareable content. They utilized influencer marketing to create outrageous videos of people using the sauce in unexpected ways, from applying it on their faces to drinking it straight from the bottle. This approach generated significant measurable impact for Die Slo, including a flood of engagement, viral conversations, and substantial growth in their TikTok and Instagram followers, successfully establishing the brand as a full-fledged movement.

Die Slo