Case Study: MTLeadMedia achieves faster data enrichment and nearly 2x MRR with Armakuni’s AWS data engineering and GenAI analytics

MTLeadMedia boosts data enrichment 70% with Armakuni

A digital lead generation and remarketing platform for the insurance industry, MTLeadMedia, came to Armakuni with a need for GenAI-powered BI analytics but lacked a usable data foundation. This challenge meant they had no path to production for analytics or machine learning workloads, hindering their ability to analyze consumer data and act on revenue intelligence.

Armakuni built an AWS Landing Zone and a governed multi-tier data lake to serve as a new data foundation. The solution delivered by Armakuni resulted in data enrichment running 70% faster, over 45,000 consumer records flowing through governed analytics, and nearly doubling the platform's MRR. The outcomes also included 100% data availability and natural language querying for business intelligence.

MTLeadMedia