Case Study: GORUCK achieves 40% higher campaign ROI with Armakuni's Customer Data Platform

GORUCK boosts targeted campaign ROI by 40% with Armakuni

GORUCK, a direct-to-consumer rugged outdoor and fitness brand, faced a challenge with its customer data spread across nine disconnected platforms. This fragmentation led to wasted marketing spend and inefficient reporting. They engaged Armakuni to build a unified Customer Data Platform to bring together their eCommerce, events, and loyalty data.

Armakuni built and now maintains a solution on AWS that includes a data warehouse, ETL pipeline, and automated segmentation. This enabled behavior-driven marketing campaigns and analytics via Amazon QuickSight. The results for GORUCK were significant, including a 40% higher ROI on targeted campaigns, 2x growth in loyalty program participation, and 30% faster customer insights for their teams.

GORUCK