Case Study: a marketing analytics and attribution SaaS platform for e-commerce achieves AI-powered data accessibility with Armakuni

E-commerce Businesses ships 5 AI outcomes in 4 weeks with Armakuni

The customer, a marketing analytics and attribution SaaS platform for e-commerce, faced a usability barrier that limited its market expansion, as its non-technical users could not directly access their own data. Armakuni was engaged to deliver AI-powered data accessibility through two AWS-funded Proof of Value engagements.

Armakuni implemented natural language querying using Amazon QuickSight and AI-driven webpage optimization recommendations. The results shipped included enabling non-technical users to ask plain-language questions and get visual answers, building production-representative dashboards, and validating an optimization pipeline on 70-80 pages. This proved the platform's potential for expansion, better customer retention, and market differentiation, providing a clear roadmap to production.