Case Study: Kawerak Inc. raises awareness of walrus ivory’s cultural significance with ARM Creative

Kawerak Inc. delivers 5.2 million impressions with ARM Creative

Kawerak Inc., an Alaska Native regional tribal consortium, faced the challenge of educating travelers about the cultural and legal significance of walrus ivory use by Alaska Native people. They partnered with vendor ARM Creative on a comprehensive campaign to raise awareness that, unlike elephant ivory, walrus ivory is a sustainable byproduct of subsistence hunting.

ARM Creative implemented a multi-faceted solution that included video production, photography, branding, and a paid media strategy. This effort created artist mini-documentaries and an educational video that garnered over 5.2 million total impressions, successfully sharing Kawerak's important story with a massive audience.

Kawerak Inc.