Case Study: Teletrac Navman builds driver trust and improves fleet safety adoption with Arlington Research

Teletrac Navman boosts driver trust by 47% with Arlington Research

Teletrac Navman sought to understand the human factors influencing the adoption of its AI-powered fleet safety and driver coaching technology. Their challenge was to identify how to build driver trust through better communication, training, and data use to improve safety and retention. Arlington Research was engaged to provide these insights.

Arlington Research designed and delivered an international quantitative study surveying 600 drivers. The findings revealed that clear onboarding, data transparency, and real-time feedback are crucial for success. Key results showed drivers are three times more likely to value coaching with good onboarding, and 47% stated easier access to their data would increase trust. This research became the foundation for a major report, positioning Teletrac Navman as a thought leader and providing them with evidence for customer conversations and marketing.

Teletrac Navman