Case Study: SS&C Blue Prism builds global AI thought leadership with Arlington Research

SS&C Blue Prism secures 54 media placements with Arlington Research

SS&C Blue Prism partnered with Arlington Research to explore the rapid emergence of agentic and generative AI and its transformative impact on global enterprise operations. The challenge was to understand global sentiment around AI adoption, identify readiness levels and barriers, and generate actionable insights to establish the company as a global authority in intelligent automation.

Arlington Research conducted a large-scale quantitative survey of 1,650 senior decision-makers. The findings fueled five thematic reports, which were used to support regional media outreach and thought leadership. This flagship campaign secured 54 media placements, including 26 in Tier 1 publications, achieving over 3.87 million opportunities-to-see and reinforcing SS&C Blue Prism's leadership in the AI automation space.

SS&C Blue Prism