Case Study: SQS builds customer trust insights with Arlington Research

SQS reveals 85% trust in banks with Arlington Research

SQS, a global specialist in software quality, faced the challenge of understanding how data breaches and fraud could impact customer trust in banks, a key concern with the launch of the Open Banking initiative. To address this, they partnered with Arlington Research to perform content research for a PR campaign.

Arlington Research developed and conducted a consumer survey of over 2,000 UK banking customers. The results revealed that while 85% trusted their bank, 62% would lose trust after a data breach and 55% after experiencing fraud. This research formed the basis of a successful PR campaign for SQS, generating coverage in major publications like The Daily Telegraph.

SQS